My work for Artemis International started with a handful of animated GIFs for their company newsletter. Artemis is a B2B supplier of berry and botanical extracts, and wanted graphic materials that felt more tactile and lively.
After the stop motion animated newsletter GIF series was a success, they hired me to create a few brochures and a presentation template for upcoming industry events. Happy with the results of those, they wanted me to work on a full rebranding of their logo, style guide, and website.
This rebranded material, included in part below, will go live at the end of the July 2024, and will be password protected until then.
Logo Design
Artemis International is best known for their berry products, but they have recently expanded into a broader line of botanical extracts. To celebrate their 30th year in business, they wanted a logo that reflected this change. The berry remained the focal point in their signature pink, but we explored a number of options that disconnected the leaf form from the berry. We landed on the more dynamic "berries and more" logo.
Their original logo is top left. The new logo they selected is top right. I included a handful of alternative designs below, from more modest 'refresh' designs to more bold options that include gradients or an abstracted "a."
Website Redesign
I have reworked their current site to reflect their textural new brand identity. I started designing in Figma, creating new custom assets to populate the site in Adobe Illustrator, Photoshop, and Firefly.
These Figma mockups (left) reflect some of the new designs, and the site development is currently underway.
Fliers & Booth Materials
Many of their new connections are established through industry events and showcases. Updated fliers (below) and retractable signage (left) help communicate the more cohesive brand identity I have established for them.
These materials were optimized both for print and digital, with lightweight email-friendly PDFs, live links, and a bright eye-catching color scheme.
Many of these assets have the old logo, and will be updated after the new brand identity is launched this summer.
Presentation Template
As part of the rebranding, I created a new presentation template for industry events and showcases. This included editable slides, custom imagery, infographics, and more.