ABOUT THE PROJECT
Artemis International is a wholesale berry and botanical ingredient supplier, providing science backed ingredients to a variety of product manufacterers.
Artemis requested a partial reskin using the preexisting booth structure, and reusing some of the original panels. They wanted a booth that showcases their new botanical ingredient line, and to makes it clear that they sold extracts (powders or liquids) as opposed to whole berry and botanical ingredients. They also wanted their booth to stand out from their competitors.
ROUGH CONCEPT
They selected the booth design concept "Spectrum of Ingredients," which has a versatile eye catching background skin, and product cards that could be easily exchanged or replaced. The central component of this design required a custom photoshoot.
PHOTOSHOOT
I collaborated with photographer Lucia Loiso to source raw ingredients that corrosponded with Artemis' product line, creating a body of images that have become an essential part of the brand identity. These images convey the dramatically expanded Artemis Product line with vivid colors and thoughtful juxtapositions. On the booth, it acts as an alluring background to bring context to the powder bowl cards.
FINAL CONCEPT
This was the final booth concept we submitted to the printer.
FINAL BOOTH DESIGN
After the booth printer reskinned the panels with our new design, the crate arrived at SupplySide West ready for assembly. I helped the team assemble the booth, ensuring all assets were properly displayed. It was a popular booth at the show, with many attendees remarking on how the booth stood out with its bright colors, bold black base (in a sea of white) and tactile imagery.
